Create an MRSS Feed for Yahoo Video Syndication

If you’re a publisher or video creator looking to expand your reach, one of the most effective strategies is syndicating your content to major portals like Yahoo Video. Yahoo accepts video content through MRSS (Media Really Simple Syndication) feeds, which allow you to distribute your videos automatically, complete with metadata, thumbnails, and descriptions.

In this guide, we’ll break down what an MRSS feed is, why Yahoo Video syndication matters, and how to create an MRSS feed.

What is an MRSS Feed?

An MRSS feed is an extension of the standard RSS feed format that supports multimedia content such as video, audio, and images. Funny enough, it was actually developed by Yahoo! to make it easier for publishers to syndicate media-rich content across platforms.

Unlike a basic RSS feed, MRSS includes additional tags for:

• Video title & description
• Thumbnail images
• Category/keywords
• Duration
• File location & type

This extra layer of detail ensures that video platforms like Yahoo, Roku, and premium publishers can properly display, categorize, and monetize your content.

Why Syndicate Video to Yahoo?

Yahoo remains a powerful traffic source, especially for publishers aiming to tap into a broader audience. By syndicating your videos via MRSS:

• Reach millions of viewers across Yahoo’s websites.
• Increase discoverability with SEO-friendly metadata.
• Monetize more effectively through additional ad-supported distribution.
• Save time by automating video delivery instead of uploading manually.

For publishers with large archives, syndication can mean hundreds of thousands—or even millions—of incremental views without producing new content.

It’s important to note that Yahoo Video syndication is invite-only. You will need to have an existing partnership with Yahoo or be onboarded through their content distribution team to take advantage of their platform.

That’s where VideoNest comes in. Our platform automatically generates MRSS feeds that meet Yahoo’s technical requirements, making the syndication process seamless once your partnership is in place.

How to Set Up Your MRSS Feed with VideoNest

Getting started is simple:

1. Sign up for a VideoNest Business Plan account
   
2. Upload your video library or sync directly with your existing library.
   – VideoNest automatically ingests your titles, descriptions, tags, and thumbnails.
3. Navigate to Media → Feeds in your dashboard
   – From here, you can create a new MRSS feed, select the filters you want (e.g., categories, playlists, tags), and generate a unique feed URL.
4. Automatic compatibility with Yahoo’s requirements
   – Yahoo only accepts videos 1080p and below (no 4K). VideoNest automatically delivers a 1080p version of your videos to ensure compliance.
5. Submit your MRSS feed to Yahoo
   – Once your Yahoo partnership is established, simply provide them with your VideoNest MRSS feed URL. Your videos will then flow into Yahoo’s ecosystem seamlessly. New videos are automatically added to the feed.

Yahoo Video syndication can be a massive opportunity for publishers with large video libraries—but only if you have the right tools in place. Since Yahoo’s platform is invite-only and comes with strict technical requirements, creating and maintaining an MRSS feed on your own can be complex and time-consuming.

With VideoNest, publishers can skip the technical headaches. Our platform automatically generates MRSS feeds that meet Yahoo’s standards, delivers compliant 1080p versions of your videos, and ensures your library is always optimized for syndication.

If you’re ready to unlock millions of additional views and tens of thousands of dollars in revenue from the videos you’ve already created, VideoNest is the partner for you.

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