If you’re a publisher, creator, or business looking to expand your video’s reach, Media RSS (MRSS) feeds are the key to unlocking automated video syndication and distribution. Originally introduced by Yahoo! in the 2000s, MRSS is an extension of RSS Feeds built specifically for video — enabling automatic delivery of your content, complete with titles, descriptions, and thumbnails, into major video distributors and portals like Yahoo! Video. Unlock new video platforms millions of people use every day, without extra uploads or manual work for extra revenue with VideoNest.

In this guide, we’ll break down what MRSS Feeds are, how VideoNest's MRSS Generator works, and why Yahoo! Video syndication continues to matter. Set up your own MRSS feed in just a few steps.

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What is an MRSS Feed?

VideoNest helps create Media RSS (MRSS) feeds, an enhanced version of the standard RSS feed, originally developed by Yahoo! in the 200s, was designed specifically for distributing video content at scale and on a schedule. While traditional RSS feed handles text and HTML well, MRSS adds the critical component of a video-specific hosted file that publishers, platforms, apps and ad-supported platforms need.

With MRSS, every video you syndicate carries its title, description, thumbnail, keywords, category, duration, and hosted video file location. This structured metadata ensures a consistent XML file of the video content.

Simply, MRSS feeds can transform a video library into a programmed & sxchedueled platform-ready XML file.

Beyond ad-supported video websites & players, it's one of the most powerful tools for publishers, creators, and businesses looking to distribute their video content.

Why Syndicate Video to Yahoo?

Yahoo remains a powerful traffic source, especially for publishers aiming to tap into a broader audience. By syndicating your videos via MRSS:

• Reach millions of viewers across Yahoo’s websites.
• Increase discoverability with SEO-friendly metadata.
• Monetize more effectively through additional ad-supported distribution.
• Save time by automating video delivery instead of uploading manually.

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For video publishers with large archives, additiaonl syndication can unlock hundreds of thousands, even millions, of incremental views without producing new content.

It’s important to note, Yahoo! Video syndication is invite-only. You will need to have an existing partnership with Yahoo or be onboarded through their content distribution team to take advantage of their platform.

That’s where VideoNest comes in. Our platform automatically generates MRSS feeds that meet Yahoo’s technical requirements, making the syndication process seamless once your partnership is in place.

How to Set Up Your MRSS Feed with VideoNest

Getting started is simple:

1. Sign up for a VideoNest Business Plan account
   
2. Upload your video library or sync directly with your existing library.
   – VideoNest automatically ingests your titles, descriptions, tags, and thumbnails.
3. Navigate to Media → Feeds in your dashboard
   – From here, you can create a new MRSS feed, select the filters you want (e.g., categories, playlists, tags), and generate a unique feed URL.
4. Automatic compatibility with Yahoo’s MRSS requirements: Yahoo only accepts videos 1080p and below (no 4K). VideoNest automatically downgrades and delivers your video in a 1080p version to ensure compliance.
5. Submit your MRSS feed to Yahoo!: Once your Yahoo! partnership is established, simply provide them with your VideoNest MRSS feed XML URL. Your videos will then flow into Yahoo’s ecosystem seamlessly. New videos are automatically added to the feed.

Yahoo Video syndication is an opportunity for publishers with large video libraries - but only if you have the right tools in place. Since Yahoo’s platform is invite-only and comes with strict technical requirements, creating and maintaining a business development and technical content delivery can be complex and time-consuming.

With VideoNest, publishers can skip the technical headaches. Our platform automatically generates MRSS feeds that meet Yahoo’s standards, delivers compliant 1080p versions of your videos, and ensures your library is always optimized for syndication.

If you’re ready to unlock millions of additional views and tens of thousands of dollars in revenue from the videos you’ve already created, VideoNest is the partner for you.