Amazon's Fire TV has sold over 200 million devices globally (smart TVs + set-top boxes) and demand for streaming/connected-TV devices is growing rapidly. Fire TV is a major player. For a content owner or media company, this presents a massive opportunnity to reach new audiences via Fire TV apps/channels.

If you already have a Fire TV app or a direct content partnership with Amazon, you’ll need a compliant Fire TV MRSS feed to deliver your videos, metadata, and artwork automatically to Amazon’s ingestion system.

That’s exactly what VideoNest’s Fire TV Feed Generator was designed for. Automate your feed creation, meet Amazon’s technical specifications, and keep your channel’s library in sync with every new upload.

Available on VideoNest Business Plans and above.

How Fire TV Uses MRSS Feeds

Amazon Fire TV uses MRSS feeds to automatically pull new videos, metadata, and thumbnails into Fire TV channels. When you submit your feed URL to Amazon, their system periodically crawls it to check for new or updated content.

Each feed entry includes:

• Title and short description
  
• Duration, orientation, and publish date
  
• Country and language codes (ISO 3166 / ISO 639)
  
• Rating (G, PG, PG-13, R, NC-17, etc.)
  
• Image URLs
  
• Media URL (publicly accessible, supports HEAD request)
  
• Closed caption reference (WebVTT file)
  
• Availability start/end dates (ISO 8601)
  
  

VideoNest automatically includes all of these elements when you create a Fire TV feed.

How to Create a Fire TV MRSS Feed in VideoNest

Creating a Fire TV MRSS feed takes just a few minutes once your videos are uploaded.

1. Upload or Sync Your Content
   Add your videos directly or sync them from your existing library (e.g., direct upload, cloud storage or YouTube).
   
   
2. Add Fire TV Specific Metadata
   In the Distribution Metadata section of each video, fill in the required fields:
   
   
   • Rating (G, PG-13, etc.)
     
   • Country / City (ISO 3166 / local info)
     
   • Language (ISO 639 code)
     
   • Category (matches Fire TV’s top-level categories)
     
   • Availability start/end dates
     ‍
3. Navigate to Media → Feeds In your dashboard, go to the Media tab, then click Feeds.
4. Click “Create Feed” and Select Type → Video Feed -> Amazon Fire
   From the feed type selector, choose Amazon Fire. This tells VideoNest to use the correct MRSS schema for Amazon’s ingestion system.
5. Configure Feed Options
   

1. Choose resolution (1080p minimum)
2. Set minimum/maximum video durations
3. Include older videos (optional toggle)
4. Enable AI Metadata Enhancements

Generate the Feed URL

‍Once you hit “Create,” VideoNest generates your Amazon Fire MRSS URL, ready to submit to Amazon’s Partner Hub or Fire TV content team.

Example Feed URL

https://feeds.videonest.co/[channel-name]/firetv.xml

This feed updates automatically whenever new videos are added or metadata is changed, ensuring your Fire TV app always stays up to date.

If you’re already a Fire TV content partner, you can create your compliant Fire TV MRSS feed directly inside your VideoNest Business Account.

Upgrade to a VideoNest Business Plan to unlock the Amazon Fire TV feed generator today.