Complex doesn’t just publish video. It defines culture in real time. From music and streetwear to sports and internet moments, Complex operates at the intersection of what’s happening now and what’s already shaped the conversation.

Complex needed a way to activate its full video library, from new releases and archival content, and distribute across video distribution platforms without adding operational complexity or disrupting existing workflows.

Complex needed a video platform that could:

• Distribute new and archival video through feed-based platforms
• Support partner-specific MRSS requirements
• Publish continuously without manual re-uploading or metadata duplication
• Operate alongside existing video infrastructure
  

The Solution

All Complex videos and associated metadata are synced into VideoNest, creating a centralized system for managing both newly published content and archival video. This allows Complex to distribute content without duplicating uploads or manually rebuilding metadata for each platform.

Using VideoNest’s MRSS feed integrations, Complex worked with VideoNest to design multiple video publishing automations tailored to feed-based partners, including MSN, Yahoo, and other distribution endpoints within the VideoNest Distribution Network.

These MRSS feeds support:

• Newly published videos
• Culturally relevant archival content
• Topic-aligned collections tied to current trends

All publishing automations are managed through a single VideoNest workspace. Once configured, the workflow operates continuously in the background, handling formatting, feed updates, and delivery while allowing Complex to retain full control over content selection and publishing schedules.

The Results

• 2x incremental video views unlocked across key distribution platforms
• 10x incremental revenue from archival content
• 0 Hours of work added, preserving internal workflows and resources.
  

“VideoNest's publishing tech immediately unlocked more views in our video syndication efforts, all without adding any work for our team” – Complex

Get Started

VideoNest is used by Complex and thousands of video publishers and media companies to manage their video libraries, automations for distribution across platforms like MSN and Yahoo, and unlock more value from existing video libraries.

If you’re looking to expand distribution or activate your video archive:

• Set up a demo to see VideoNest in action
• Or sign up for VideoNest to start publishing through feed-based distribution

Your video, your rules.

‍