Digital signage has exploded into one of the fastest-growing mediums for visual communication and advertising. From retail chains and transportation hubs to universities and restaurants, digital screens are now the default canvas for information and engagement.

Industry forecasts show the global digital signage market surpassing $30 billion in 2025, driven by advancements in display tech, connected devices, and cloud-based content management. As more companies deploy screens in public and corporate environments, the next big challenge isn’t the hardware, it’s programming fresh, engaging content as automated as possible.

That’s where MRSS (Media RSS) feeds from VideoNest come in.

What Does MRSS Do for Digital Signage?

MRSS stands for Media Really Simple Syndication. It’s an XML-based format designed to distribute video and multimedia content automatically. 

Digital signage systems that support MRSS can fetch videos, thumbnails, and metadata directly from a feed — ensuring every screen is updated the moment you publish new content.

Instead of uploading media manually, an MRSS feed connects your content management platform (VideoNest) to your digital signage network.

When you upload a new video or update a thumbnail in VideoNest, the change instantly syncs to every screen connected to your MRSS feed.

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How VideoNest Works with Digital Signage Networks

VideoNest is a video hosting and syndication platform built to simplify how content owners deliver video across multiple destinations. From websites, OTT apps, connected TVs, and digital signage systems.

For digital signage companies and agencies, VideoNest provides:

• Automatic feed generation – Create fully compliant MRSS feeds in seconds.
  
• Centralized content control – Manage video libraries, categories, and tags across clients or locations.
  
• Instant distribution – Every new video or update instantly pushes to your connected signage feeds.
• Multi-platform encoding – Optimized playback for 1080p or 4K screens.

VideoNest-Supported Digital Signage MRSS Feed Integrations

VideoNest MRSS feeds work seamlessly with nearly every major signage CMS or player that supports MRSS or RSS ingestion, including:

OptiSigns: Digital Signage App

OptiSigns allows users to plug in an MRSS URL and automatically display the latest videos from a feed.
Simply paste your VideoNest feed link in the “MRSS Feeds” app, and your screens will refresh with every new upload.

EasySignage: MRSS Integration Guide

EasySignage supports MRSS playlists for rotating media or corporate communications.
VideoNest’s MRSS feeds meet EasySignage’s XML and thumbnail formatting standards out of the box.

firmCHANNEL: Custom RSS and MRSS Feeds

firmCHANNEL allows enterprise signage clients to import MRSS feeds for automated content refreshes.
Use a VideoNest MRSS URL to power dynamic video campaigns, promotional displays, or branded storytelling loops.

Play Digital Signage: RSS Integration (With MRSS)

Play Digital Signage enables full RSS and MRSS feed ingestion for content automation. VideoNest’s feed includes media:content and media:thumbnail tags that Play Digital Signage recognizes instantly.

NoviSign: Integrating MRSS Feeds

NoviSign supports MRSS for external video feeds. VideoNest acts as a higher-control version — letting you host, organize, and syndicate your videos securely.

ScreenCloud: RSS Feed Integration for Digital Signage (MRSS Support)

ScreenCloud’s RSS app supports MRSS and video enclosures.
VideoNest feeds can be added under “Media →  Feeds” for automated playback of your hosted videos.

Wallboard: Digital Science RSS Feeds (MRSS on Samsung Smart Signage)

Wallboard supports MRSS for Samsung Smart Signage platforms.
Connect a VideoNest feed to automatically populate media playlists across your Wallboard-powered network.

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How to Create a Digital Signage Feed in VideoNest

1. Upload Your Videos
   Add your content directly or sync from cloud storage or YouTube.
   All files are transcoded for display compatibility.
   
   
2. Organize and Tag
   Use tags like Retail, Corporate, Advertising, or Entertainment to group videos.
   
   
3. Navigate to Media → Feeds
   In your VideoNest dashboard, click Create Feed and select Custom or Default
   
   
4. Choose Your Configuration
   
   
   • Set rotation rules (e.g., “latest 10 videos”)
     
   • Add AI metadata cleanup (recommended)
     
   • Customize thumbnails or display durations
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5. Generate Your Feed URL
   You’ll get a link like: https://feeds.videonest.co/[company]/digitalsignage.xml
   Paste this link into any supported signage platform (OptiSigns, firmCHANNEL, EasySignage, etc.).
   
   

Your Screens Auto-Update Every time you upload or update a video, it syncs to all connected displays automatically.

Example Use Cases

• Retail & QSR chains: Instantly push new menu or promotion videos to screens nationwide.
  
• Corporate communications: Keep internal signage fresh with company updates.
  
• Hospitality & events: Stream sponsor loops or daily highlights.
  
• Agencies: Manage multiple client feeds from a single VideoNest dashboard.
  
  

Start Powering Your Digital Signage Network

You don’t need a developer or IT team to automate your signage content, just a VideoNest Professional account.

Create your VideoNest account and generate your first Digital Signage MRSS Feed today!

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