How Law Nation Sports Generated 41M+ New Viewers in 90 Days with VideoNest

September 10, 2025

via VideoNest

For those who don’t already know Law Thomas, from Law Nation Sports, is one of the most consistent and interactive voices covering the Dallas Cowboys and the NFL. He's live daily, streaming long-form commentary and highlights, engaging directly with fans in a way that feels like you’re sitting in the room with him. With more than 5,000 videos in his library, adding 3-5 per day, Law isn’t just a "YouTuber" - he’s a full-scale sports broadcaster.

Five to ten years from now everybody is going to be saying, "I need to be a part of this concept you guys are doing.’'

- Law Thomas, on results from 90 days after signing up for on VideoNest.

Law wasn't new to monetizing his content. Negotiating his own brand deals, leveraging the YouTube Partner Program, and  tapping into additional social partner programs like Kick, he Understands the value of building diversified revenue streams. Always looking for areas to grow.

Law Nation Sports' Content Challenges

  1. Limited distribution beyond social channels – While Law is very active on YouTube, Twitch, Kick, and reels, his content is limited to the ecosystems he's currently publishing on.
  2. Manual and time-consuming podcast workflow – Law often streamed three-hour shows, and turning those into podcasts required separating the audio and manually uploading to each platform. He stopped the podcast all together.
  3. No direct email subscriber channel – Outside of followers on YouTube and social platforms, Law had no way to build a direct connection to his fans through email.
Law Nation Sports Podcast on Apple and Spotify via VideoNest RSS Feeds

VideoNest Solutions

  • Distribution & Syndication to New Publishers & Websites
    Within just 90 days, Law’s videos ramped from zero to 41M+ cumulative views, averaging 10–20 million views per month. VideoNest helped him unlock distribution across premium video distributors including MSN, Gannett/USA Today, NewsBreak and thousands of nations/ local websites, sports outlets, and even local Texas news sites. Today, we’ve syndicated more than 3,000 videos from LawNation, and continue to publich 150+ new videos every month.
  • Video-to-Podcast Feed
    By leveraging the VideoNest video-to-podcast feed feature, Law’s long-form streams are automatically converted to podcast RSS feeds, distributed to Apple Podcasts, Spotify, Google Podcasts, Amazon, iHeartRadio and more. Unlocking tens of thousands of new podcast listeners without any extra post production.
  • Website & Email Collection
    With the VideoNest Video Website feature, Law now has a custom website where fans can subscribe directly for video updates with an email. Every time a new video is published, subscribers automatically receive a notification — giving Law another a channel outside social algorithms to connect with his audience.
Law Nation Sports on MSN via VideoNest

Results

  • 41M+ cumulative views in the first 90 days. Zero to 10–20M views per month from the VideoNest Distribution Network.
  • 3,000+ videos syndicated, 150+ new videos added monthly.
  • 20% increase in total revenue from syndication and ad-supported distribution, supplementing YouTube, Kik, and brand deals.

Law is proof that even experienced, professional creators with diversified revenue streams can unlock new audience and revenue growth with VideoNest. New distribution partners, automating podcast posting and enabling direct subscriber collection, Law added 40+million views, tens of thousands of new listeners, and a meaningful lift to his bottom line. All without adding more work to his daily routine.

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"VideoNest helped our videos generate millions of additional views per month, resulting in additional ad revenue. Best part - it runs in the background!"
Skip E.
CEO, A/V Geeks
"This has been a great onboarding process. The VideoNest team has been very helpful and responsive at every step. We couldn't be more thankful."
Kelly F.
SVP, Sports Card
Investor
"I was able to open up a new revenue stream without additional work. The email collection allows us to promote our subscription data product. Great platform!"
James K.
CEO, QuiverQuant
"This is a fantastic platform. It smoothly integrated with our 15+ video channels and has been a meaningful source of new revenue."
Zach B.
CEO, A to Z of
Sports
"I'm earning just as much with VideoNest as the other large video platforms. If you're a video creator I recommend using VideoNest."
Cameron G.
Creator,
Compounded
Interest
VideoNest combines innovative video technology with outstanding customer service. Their team is collaborative, solutions-driven, and always eager to explore new ideas. Truly a standout partner.
Cole M.
VP, Franklin News
Foundation

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