November 26, 2025
As we head into 2026, one of the biggest topics on the minds of major video publishers and content creators is how to diversify where their content is published and how much it's earning.
The days of relying on a single platform for reach or revenue are long gone. Today, the smartest creators and media companies are looking toward a broader distribution strategy that includes partners like Yahoo, MSN, Amazon Fire TV, Roku, Samsung TV, and others. These platforms can become incredibly valuable places to grow audience and monetize, but only if you can deliver your content in the exact formats they require.
That’s where things get complicated. Getting video onto these platforms isn't as simple as uploading a file. Most major distributors rely on Media RSS (MRSS) feeds to automatically ingest, organize, and update your catalog. Unfortunatley, every partner expects something a little different.
This is where many creators and publishers hit a wall, often needing to lean on development teams or junior employees.
That’s exactly why we built VideoNest’s MRSS generator, a simple, reliable tool that produces partner-compliant XML feeds, automatically tailored to every distributor’s requirements. No coding and no painful feed failures.
Below is a step-by-step walkthrough of how to generate MRSS feeds for your video syndication partners using VideoNest.
MRSS is an expanded version of RSS designed for video. A proper MRSS feed lets platforms:
But here’s the catch: all partners want slightly different MRSS feeds Yahoo’s version isn’t Roku’s. Roku’s isn’t MSN’s. Samsung and Fire TV require on even more episodic and compliance-based requirements.
VideoNest removes the guesswork by generating the exact MRSS format each partner expects.
You can build MRSS by hand — technically. But if it needs to pass ingestion for Yahoo, Fire TV, Samsung, or MSN, you’ll spend hours combing through specs, fixing errors, and troubleshooting ingestion failures.
VideoNest handles all of this. Each partner gets its own feed with the right tags, hierarchy, and metadata fields.
Fire TV expects full episodic structure, and VideoNest supports it out of the box:
Samsung has a more broadcast-style requirement set:
Every feed VideoNest generates is validated internally, partner-compliant, and fully self-updating based on your publishing requirements.
To generate MRSS feeds for Yahoo, Fire TV, Roku, Samsung, MSN, and other partners, you must:
You can sign up for an account at VideoNest.co.
MRSS generation, partner presets, and advanced metadata fields are available only on the Professional tier and above.
You’ll need videos in your library before generating any partner feed. You can upload files directly or sync your social media channel. Once these three steps are complete, you're ready to generate feeds.
Inside VideoNest, navigate to:
Dashboard → Library → Feeds
This is where you’ll create, manage, and access all MRSS feeds tied to your channel.
Select which platform your feed should be formatted for:
When you select a partner, VideoNest automatically loads the exact metadata fields and structure that platform requires.
VideoNest will display the specific metadata fields each platform needs.
If your feed is for Fire TV or Roku, additional episodic and series fields will appear:
You only need to fill these out once — VideoNest remembers everything for your entire series.
Click Generate MRSS Feed. VideoNest immediately produces a validated XML feed in the partner’s exact required structure.
You’ll receive a URL similar to: https://app.videonest.co/api/business-mrss/
Each partner has its own ingestion process:
Submit in the Yahoo Partner dashboard or through your syndication manager. (Requires an approved Yahoo partnership.)
Submit through: Amazon Developer Console → Fire TV → Catalog Management, or your syndication manager.
Submit through Roku Partner Portal → MRSS Ingestion
Submit via your Samsung content representative or ingestion pipeline.
Submit through you MSN Partner Portal → Content Management → Feeds 'Add New Video Feed'
Once submitted, your feed will populate into each platform and update automatically as you publish new content.
With a proper MRSS feed setup, your content will move the way it shoulda. Automatically, reliably, and everywhere you choose. VideoNest takes care of the file hosting hosting, formatting, metadata, and partner-specific rules so you can stay focused on making great content, not debugging XML.
If you’re ready to push your videos to Yahoo, Fire TV, Roku, Samsung, MSN, and beyond, your feed is only a few clicks away. Sign up for VideoNest today.
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